Press kit

The streaming channel for new and expecting parents — built by pediatricians.

uplitMD is a subscription video channel delivering trusted, stage-based guidance for pregnancy and a baby's first year, created and hosted by board-certified pediatricians.

Visit the channel Read the press release Watch sample content Contact the media team

Key facts

Launch date

May 20, 2026

National Streaming Day

Focus

Prenatal and baby's first 100 days

Content at launch

50 original segments

Format

5–10 minute videos

Pricing

$20/month or $180/year

Platform

Web

Apps coming summer 2026

Founding physicians

Alok Patel, MD

Founding physician, uplitMD

Pediatric hospitalist, Stanford Children's Health

ABC News contributor

Brittany Odom, MD

Board-certified pediatrician, Pediatric Associates

Spokesperson, American Academy of Pediatrics

Author and digital health communicator

Natasha Burgert, MD

Pediatrician, Sarah Bush Lincoln Health Center

Former NCAA All-American athlete

International medical volunteer

Founder

Ed Keohane

Founder & CEO, uplitMD

Former CNN producer and healthcare executive. Previously led a streaming venture launched by former CNN and NBCUniversal leadership. Building uplitMD at the intersection of media, trust, and early parenthood.

Read his story →